I wanted to interject that Juan Valdez is a real enough person here in Colombia. His job is to promote Colombian coffee. There are actually two men named Juan Valdez. They are like male models with the responsibility of promoting Colombian coffee. One of them is from the Antioquia department, near Medellin, the other is from my own little pueblo of Santuario, about halfway between Medellin and Pereira.
They both own coffee farms and spend most of their time being normal, but they come out on special occasions, dressed in the style of Colombian coffee farmers, and do what they can to promote sales.
hereĀ“s a photo of the Risaralda Juan Valdez with my main squeeze Luisa at a recent coffee promotion day near Pereira.